Category: Apple Inc.

Take a look at this pyramid:

Although I drew this picture from a random website, it outlines the primeval internet contribution proportions perfectly.  Notice I said “primeval”?  Yeah, I’m referring to “primeval” as only a couple years ago.

Long lost are the days of those “primeval” online communities.  The development of Andrew Weinberger’s philosophy in the past couple years has gripped and taken the internet by force.

News is a conversation.

The 90 percent Lurkers are in the past: in the new age of technology everyone participates.  The web is comprised of a massive amount of contributors- young, old, white, black- if you have an opinion, you have a place in the web.

The aforementioned is not to imply that contributors are the only thing that’s changed on the internet.  The online community is handed specialized, personal, communal content on a silver platter.

Picture a point guard in basketball: he has specific leadership qualities.  He’s on the shorter side and quick.  But, he’s also a part of a bigger picture- the entire basketball team.

Internet content is a lot like the point guard.  Now the web isn’t one big team, but rather “fragmented”  into smaller teams.  For example, social networking, One Tree Hill, and fantasy football are all different teams.  And what’s one thing each team has in common?

To be the best.

So let’s throw it out there: Apple, Inc. is one of the best teams in the market today.  There are forums and discussions dedicated to their success as well as demise.  There are hundreds upon hundreds of articles that mention the company.  And it’s huge popularity has people at the edge of their seats wanting more and more.

It should come as no surprise that Apples cutting edge technology has transformed from a “luxury  item” to a “must have necessity”.

“Dad, I need an Iphone to do my homework” is just one of the many articles touching on the Iphone addiction.  Another Apple customer has the worst problem of all- his 3 year old daughter has already proved her obsession when she wakes up from her naps whispering, “Where’s my Iphone?”

This world of personalized applications, Iphone-reliant individuals, and web-contributing fiends has sucked the reality out of our society.  I’d like to take this time to confirm that yes, Apple has been a key-player in this transition.

The Apple community can be considered a distracted bunch.  The company’s technology is like the “shiny shiny”, “hey look over here” Aldous Huxley concept.

You thought the “1984” (Orwell) governmental tyranny concept was bad?  Well what say you when we’re all too distracted by the Iphone 6 to notice reality deteriorating all around us?


It all happened too fast for Little Ricky.  It started as a routine visit to Tommy’s house…

“Boom! Pow! Yes!  Oh my God!  I can’t believe how amazing this thing is,” said Tommy as Ricky walked in the door.  “What’s that you got there Tommy?” asked Little Ricky.  “Only about the best thing in the world dude!  It can do everything and anything you could ever imagine,” replied Tommy.

Anything and everything, huh?  This got Little Ricky thinking as Tommy’s screen lit up with an array of colors.  This device created the most realistic noises and images that Little Ricky had never encountered before.  As Little Ricky got up to leave, Tommy noticed a little flash of envy on Little Ricky’s face.  “Hey, don’t worry about it man, just ask her to get you one.  I’m sure she’ll say yes when you show her what it can do,” said Tommy.

Later on that evening Little Ricky asked Samantha for the same device Tommy had.  With little to no convincing, they went to the store the next day and picked up Little Ricky’s new “piece of heaven”.

“Little Ricky” was 40 years old the day he and his wife Samantha picked up the Ipad from the Apple Store.  He hasn’t regretted the purchase ever since.

There are hundreds upon thousands of “Little Ricky’s” out there.  People of all ages are constantly surrounded with the growing world of technology.  Apple, Inc. has done it’s best to modernize technology over the past four decades of its existence.

The Macintosh Computer (est. 1976), the Ipod (est. 2001), the Itouch (est. 2005), the Iphone (est. 2007) and the Ipad (est. 2010).  These devices have undoubtably changed the course of society and forced many traditional companies to either conform or be obliterated in the name of rebellion (or denial, your choice).

An article posted from the Nieman Foundation at Harvard University speaks volumes to the changes Apple devices are already having on consumers and news organizations that have survived thus far.

Apple’s ebook manifesto, “iBooks” has already risen as a top competitor to Amazon and the Kindle since the Ipad’s release earlier this year.  And when the iPhone and iPod touch join its forces later on this year, you can be sure Apple’s ebook sales will increase significantly.

Already, iBooks (as well as the Kindle) have proven to be the easier way of accessing news and other content.  The portable device has the capacity to store hundreds of books and articles in a way that bookshelves certainly lack.

This growing industry has room for the short, the medium and the long reads consumers are constantly seeking.  As for the short print like that of news articles, advertisements or short stories, their rate of success comes at a higher price and risk in the world of printing companies.

Distribution systems like Google or Apple thrive off of content.  News organizations have content.  It’s cheaper, easier, and more efficient.  Enough said.

The combination of an exceedingly demanding society for instant content and no room left for a reasonable printing market, the iBooks application might become a more feasible option for news organizations in time.

IBooks isn’t the only new ‘kid on the block’- the introduction of the iPhone 4 might have newspaper organizations on the edge of its seats.  The human maximum visual capability is 300 dpi.  The iPhone 4 has a screen quality of 326 dpi!

Simply put, this screen quality not only boosts the appeal of using this mobile device and ones like it, but it also lowers print’s “best selling point”: higher visual quality.  Devaluing print like this makes consumers choose between print and devices like the iPhone 4.

The inability to distinguish the difference between the two makes this an even harder choice, for consumers… and news organizations.

Even the daily newspaper, the Columbia Missourian brought Apple’s gadgets into the limelight.  The recent article spoke of a decision made by the Missouri School of Journalism, which made it a requirement for students to have an iPod touch or iPhone to further their educational experience.

Although this debate can spark much talk about a journalism school requiring the use of anything other than the traditional pen and paper, my main point is that the requirement limits brand exploration.

Yes, Apple exists and is thriving in society, but there are other technologic devices and methods of education yet to be thoroughly used.  Because Apple is advancing at such a rapid rate, even devices like the Droid are still in its wake.

Apple’s quality drives many consumers to seek their products despite the hefty price tag, but is this process of conversion slowly taking the other companies out of the picture?  I know I haven’t seen a more sophisticated system than that of Apple’s or one that even rivals it.

In placing a device requirement, the Missouri School of Journalism joins a number of schools and universities doing the same thing such as the Pharmacy Department at the University of Florida or the Brearley School in Manhattan.

If universities and high schools are already making the transition, what does that say about journalists perhaps?  Do they continue to tread in shark-infested waters or enjoy the beach where there’s a life-guard on duty 24/7?

Remember that those like “Little Ricky” are continuing to discover the new age of technology with fascination and curiosity, but one day those “Little Ricky’s” will disappear.  And everyone will already be like “Tommy”.

If it keeps up, man will atrophy all his limbs but the push-button finger.  ~Frank Lloyd Wright